Launching on Earth Day, Flock’s new Eco-Browser is perfect for every green tree-hugger. Flock has regeared their already sweet Mozilla powered social browser with a green touch. If you haven’t used Flock, its like Firefox integrated with your Facebook, Twitter, Blogger, Youtube, etc, all rolled into one application. Flock Eco first appeared on CNet on the 14th, then a photo appeared on GoodCleanTech and PC Magazine shortly after. Just today they launched flock.com/eco.
Wrapped in a nice bamboo green skin, Flock Eco comes preloaded with the nets greenest sites and media streams. The Flock My World page that normally organizes my iSocial Life is now an “Eco-World” with an onslaught of green environmentally conscious media.
Their feeds include Treehugger, Grist, Think MTV, and Green Yahoo, among many others focused toward the greeniest minds.
The coolest little feature though is the recycle logo in place of the reload button. Who ever thought of that deserves some bonus points.
To top it off and draw the line between Flock and the ever growing group of greenwashers, they are giving back 10% to an eco-related cause. But which cause? They cleverly devised a poll system where the greenest minds on the net (aka flock eco users) will vote and choose where their funds go.
This is the part that makes the whole thing brilliant. Every person using their eco-browser inevitably generates money via the little browser search bar, so in theory every time I search, I’m helping the environment. Every time I use my computer, every day, constantly giving back… Thats something I can do on a very regular basis.
I’ve seen something like this before at lookpink.com, where their search revenue goes to help preventing breast cancer. This is also brilliant, though it seemed like they had problem gaining traction. I can only guess that Flock’s take on this will succeed as their search bar exists in my browser at all times, instead of having a page I need to navigate to.
So, on earth day, if you don’t do anything else green, at least download Flock Eco and do some searches. Be content that every web search you make offsets your SUV’s carbon emissions, plants a tree, or does whatever your vote wants it to do.
Blogged with the Flock Browser
10 responses so far ↓
1 Missy // Apr 20, 2008 at 9:15 am
Hey, thanxs for the heads up on Flock-Eco. Will take a look at it.
Missy.
2 Will // Apr 20, 2008 at 10:29 am
Thanks - I will check this out and see if I should recommend it to my readers. I’ll just link to your post here if it checks out.
One strange thing I noticed right off the top is that when I clicked on your link above to go to the Flock site, I was presented with a blank screen and this message:
“The page at http: // browser.flock . com says:
Reference Error: urchinTracker is not defined.”
I guess the first thing to do is Google what “urchinTracker” is. It does not sound good, but may be harmless.
3 Will // Apr 20, 2008 at 10:35 am
Anyway I found this on urchinTracker:
” Originally Posted by Google Analytics Help Center
What is urchinTracker and how can it help me?
Google Analytics’ urchinTracker allows you to track events on your site that do not generate a pageview. Using the urchinTracker JavaScript, you can assign a specific page filename to Flash events, JavaScript events, file downloads, outbound links, and more.”
I guess it is harmless, Flock must just have a Google Analytics error on their site.
4 edzme // Apr 20, 2008 at 1:24 pm
@Will
I was upgrading to 2.5 and I’m all ajaxed now, thanks…
I wonder what could cause that error, wouldn’t it be with google’s tracker script?
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